After our successful October event, the next Digital Sparks is on Tuesday April 5th at the Bureau Private Members’ Club in Kingly Court, Soho. Event details are listed here and on Mixing Digital’s website. What’s new? Well the agenda is tighter this time round, with sponsoring technology companies to speak for longer than the strict six minutes we allowed last time. The two guest keynote speakers are confirmed as industry icons Matt Gierhart from OgilvyAction and Caspar Schlickum from MiG.

You are warmly invited to come along and hear from a selection of technology providers who are exciting the digital space and to mix with your peers over a drink or two.


Crowd sitting and listening to presenters at Digital Sparks.. and so the inaugural Digital Sparks event has taken place. We organisers had an amazing time presenting a brand new event and were very pleased with the response. We had a rich mix of attendees and some very complimentary feedback for the speakers and the event as a whole, as well as some great and very constructive suggestions for improving the format, which will be digested and taken on board for future technology intros and briefings. Here’s a selection of comments from the night:

“Good line-up! Keep em coming!”

“Perfect for start-ups and agencies looking for new technology/tools”

“Well done. Keep it going but don’t let it get too big. The ‘small and exclusive’ vibe works well.”

“A fun evening – thank you!”

“Good first event – will come back to future events and mingle more.”

“Format is great, hats off to you!”

View in the bar mirror

Asked what would be most memorable about the evening we heard a real variety of things including:

“Networking with good people”

“Sam Michel’s unparalleled ability to connect great people”

“The venue and professionalism”

“Good chats with people, good Lbi promo”

“The blend of tech providers”

The sponsor speakers at Digital Sparks

The sponsor speakers (L->R) Richard Jones (EngageSciences), Simon Lappin (Jive), Ritu Mahandru (Tealeaf), Matt Ball (ChannelCreator), Nick Tait (Service2Media), Tracey Shirtcliff (Sohnar), Ed Barnes (ADTECH)

Photos by Paul Clarke from the event are available to view here.

The delighted prize draw winners of the Nokia N8 handsets, very kindly donated by Craig Hepburn from Nokia, were:

  • Emma Wilson, Harvest Digital
  • Jonathan Sherwood, Gravy Solutions
  • Lewis Leighton, QMetric

Many, many thanks to all who attended, especially those who contributed feedback to help us develop the event, and to our fabulous speakers and sponsors. If you could not attend this first event but would like to be kept informed about the Digital Sparks evolution and be sure to get a heads-up for the next one, whether as a guest or as a potential technology sponsor, please drop us a line!

Delighted that we’ve exceeded the registration capacity for Digital Sparks on Tuesday, but it’s such a shame to see people waitlisted, I hope anyone who knows they cannot make it will free up their ticket for other eager sparks to attend…

Meanwhile, we’ve had to refine the agenda slightly so if you’re coming along, you might want to note that access to The Biscuit Tin will now be from 6.15 pm, and that we’ve lengthened the midway break so people have enough time for a breather/comfort break/drink/snack/smoke/check emails etc…

All the sponsors, speakers and organisers are really excited about meeting everyone at the event and igniting some digital sparks!

Look forward to seeing you there!

Lisette Sens of Service2Media

Lisette Sens, VP Sales, Service2Media

Lisette started her career @ Royal Dutch Telecoms where she spent a good 10 years in several roles, working with large international media accounts, banks, logistical companies as well as the channel. With KPN she “landed” in the UK, as VP alternative channels and when time was up decided to stay and joined a Silicon Valley-based software company specialising in document management and later Vignette, a web content management leader. About 2 and a half years ago Lisette joined a team to run a venture-backed company, Service2Media in the mobile apps space where she is responsible for sales. Service2Media’s M2Active has won Red Herring awards and most recently Service2Media was announced as a Deloitte Fast 50 winner.

Ed Barnes, VP Rich Media, ADTECH

Ed Barnes, VP Rich Media, ADTECH

ADTECH is a leading provider of ad serving technology and digital marketing solutions. Its flagship product, ADTECH IQ, is an integrated ad server solution, recently enhanced by order management, video and mobile product launches.

Ed has been innovating and creating in the Rich Media space since its inception. Through the roles of Director of Ad Technologies @ Tangozebra, Engineering Director @ Doubleclick, and Engineering Manager @ Google, Ed has lead a number of Rich Media focussed products from idea to global usage including Tangozebra’s TABS, Tangozebra’s ZebraOne  and Doubleclick/Google’s Studio. In his latest role, Ed’s aim is to make ADTECH a leading player in the Rich Media industry.

Outside of work, Ed can usually be found playing football, watching intelligent, thought-provoking comedy (like Anchorman and The Inbetweeners!), listening to music and persuading his wife that the latest gadgets are a necessity, not a luxury.

Here are some of the people you will meet at Digital Sparks: all are sponsors of the event, some are speakers too, and I highly recommend you track them down at the event for a conversation.

Richard Jones, CEO of Engage Sciences

Richard Jones, CEO, EngageSciences

Richard started his career working for a marketing agency supporting IBM to set up their internet programs. Judging that his capabilities of actually ‘doing stuff’ in the crazy short timescales being demanded by the client were slim to none, Richard decided to move careers. Sales seemed to fit the bill perfectly. Far less emphasis on ‘doing stuff’ and much more about ‘talking about doing stuff’. Twelve wonderful years passed selling web software and marketing automation programs to the likes of EA, Reed Elsevier, Amex, Vodafone and the ruler of Dubai.

However Richard started to feel guilty. He had abandoned his agency colleagues. Remembering how hard everyone had to work when websites were just in their infancy, and realising that now the modern social web had just added much more complexity as well as sky-high client expectations to digital marketing, Richard knew he had to set about helping his old agency buddies. And so EngageSciences was born. The platform that helps agency folk exceed their clients expectations through easily harnessing the power of marketing on the social web – attracting more customers, engaging followers and unleashing fans.

Read a recent TechCrunch post about EngageSciences here.

Tracey Shirtcliff, Sohnar

Tracey Shirtcliff, MD of Sohnar

Tracey is the founder and Managing Director of Sohnar, the creators of the agency management software called Traffic.  Tracey and the Sohnar team are striving to deliver Traffic as the no1 solution for all disciplines of the creative industry worldwide. The business runs at high speed because of the pace Tracey sets: currently Traffic is installed into over 650 creative agencies worldwide and Sohnar has offices in Sydney, NYC and the HQ here in London, to support, market and deliver their platform.  With a background in client side marketing (she was Head of Marketing at RBS and ran an agency before founding Sohnar), Tracey has an in-depth understanding and knowledge of what agencies need to deliver and what their clients requirements are. She is extremely proud that Sohnar and Traffic are the market leaders – and have won the Queens Award for Enterprise (Innovation) and also a number of other accolades, including rave 5 out 5 reviews from Mac World and Mac User.

Martin Tabery, Celstream

Martin Tabery, European Business Director, Celstream

Born in ‘Porsche and Mercedes City’ Stuttgart… but never found a way to work for these companies, although his parents always hoped he would! Martin ended up stranded in the IT business after studying business administration. He worked for Companies like Magirus, Xerox, Sagem, ELSA, Laplink Software and since early 2008 for Celstream/Thinxtream. There he has been responsible for Business Development and Sales in various management positions and he says his favourite activity is to start business from scratch.

Thinxtream’s PointMediaPro™ is one of the world’s most sophisticated digital signage software platforms, with a superior, database-driven design that allows for precise, dynamic scheduling and targeting of media messages across large enterprise networks…

Martin likes to travel for both work and personal life. He likes all kinds of motorsports, skiing, and some fitness activities. He also professes a fondness for Octoberfest which takes place in his home town of Munich.

Come back and visit soon to see more stories about other faces behind the names appearing at Digital Sparks!

Sam Michel, CEO of ChinwagWe’re pleased to announce that Sam Michel, CEO of Chinwag, will be attending Digital Sparks and giving our Industry Keynote. He has some really interesting experience and vision to impart in the area of emerging digital technology, so very much looking forward to having him join us! That makes our keynotes agenda complete – we have Craig Hepburn (a client perspective), Anil Pillai (the agency experience) and now Sam (an industry view). These will complement our programme of short technology visions from our sponsors and give some great context to the whole exciting arena of combining hot tech with talent and inspiration.

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… and the event is posted to Chinwag, across Twitter and with LinkedIn to follow. Availability for places is limited so we urge our guests to sign up swiftly.

For people interested in which areas of technology will be covered at the event, here’s a quick summary of the things that our sponsors offer:

  • Mobile content management
  • Social media marketing, measurement and analysis
  • Social business systems
  • Experience management
  • User journey abandonment analysis
  • Digital signage content management, reporting and analysis
  • Content delivery acceleration
  • Smart multichannel advertising management

Please check back for further news on sponsors for the event, as more are to be added, plus we’ll be featuring more detail from each of them in the coming weeks so you can get to know them a little more intimately ahead of October 12th.

Announcing Digital Sparks, a new and informative business soirée designed to introduce UK digital, social media and marketing agencies to some of the enabling technology and service providers helping to shape the digital services of today and tomorrow. With Digital Sparks the plan is to bring together technology and talent to catalyse productive new relationships and inspire business development.

Digital Sparks will take place on October 12th 2010.

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